What is App Description Keyword Density in ASO?

What is App Description Keyword Density in ASO?

The app description key phrase density is a vital side of your general ASO effort. It helps you rank higher in app search outcomes. Nonetheless, figuring out your key phrase density generally is a little difficult. Use too many key phrases and also you’ll find yourself dropping. Use too few key phrases and also you’ll by no means improve your app rank.


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Thus, on this publish, allow us to check out key phrase density in ASO. Let’s focus on what key phrase density is, methods to decide it, and see its position within the general ASO marketing campaign.

What’s ASO?

App Search Optimization, or just ASO, is a strong device to make sure your app’s success. You may need heard of Search Engine Optimization (web optimization). Really, web optimization and ASO are like cousins.

web optimization is the observe of bettering the visibility of internet sites in search engine end result pages. You possibly can say that ASO operates on the identical precept. The one distinction is that ASO is directed to app markets similar to Google Play Store and Apple App Store.

As you may see, the upper your rating in app search outcomes, the upper your likelihood of getting seen, downloaded and used. In keeping with research, greater than 60% of downloads occur due to search outcomes. Positively, you don’t wish to miss this golden alternative and ASO is right here to enhance your app search rating.

A part of ASO methods is having the appropriate key phrase density within the app description. Let’s speak extra about this as we proceed. For now, you might wish to learn our App Store Optimization Definitive Guide the place we’ve mentioned ASO in depth. Make sure to verify that one out.

What’s the app description?

As its title suggests, app description is the written description of your app. On each app web page, there’s a bit referred to as app description the place you are able to do your greatest to explain your product, showcase your app’s functionalities, talk updates, and persuade folks to obtain and use your app.

There’s an enormous distinction between the app description of the Apple App Store and Google Play Store. Within the Play Store, there are the quick description and the lengthy description.

Within the App Store, the quick description doesn’t exist nevertheless it has the “app subtitle.” The app description part can also be out there within the App Store. It’s important that you simply additionally know methods to create the proper app description within the App Store to make sure you’re getting the outcomes you want.

Now, right here’s one thing you should know: the App Store’s description part does not affect search outcomes. Alternatively, Google Play Store, being a part of the most important search engine on the planet, considers app description when figuring out what to show in search outcomes.

With this in thoughts, app description key phrase density is primarily a giant concern if in case you have an app within the Google Play Store. So, let’s focus extra on Google Play Store from right here.

What are the app descriptions in Google Play?

On Google Play Store, as talked about earlier, has the quick description and lengthy description sections.

The quick description means that you can use as much as 80 characters. In keeping with respected sources, Google indexes your app’s quick description. This implies it’s a should that you need to embrace your major key phrases right here.

The quick description is discovered above the fold and is among the many first issues your potential customers would see. To learn the complete textual content, customers have to faucet on the “see extra” button.

The quick description ought to succinctly, briefly, and comprehensively describe your app. Its essential function is to not merely inform, but additionally to ask customers to obtain your app.

Alternatively, the lengthy description means that you can use as much as 4,000 characters. That might be about 700-800 phrases. That is your good alternative to inform your customers what your app is all about in higher element.

The lengthy description part performs a serious position in app search outcomes. Thus, you should be sure you add your key phrases right here, repeat them as wanted, and guarantee you’ve got the appropriate key phrase density, which leads us to the subsequent a part of our dialogue.

What’s key phrase density within the app description?

Now, let’s go to the guts of the matter as we speak — the key phrase density.

Key phrase density refers back to the variety of occasions you utilize focused phrases in your app description. It’s measured by share.

As a common rule, you need to repeat a focused key phrase about 4-5 occasions. That is equal to about 2-3% key phrase density. The share could also be greater or decrease than that although. It tremendously will depend on the variety of phrases you utilize within the app description.

In case your key phrase density is just too low, Google could not acknowledge the focused phrases as precise key phrases. In case your key phrase density is just too excessive, Google might imagine it’s key phrase stuffing. When this occurs, you’ll not solely lose app rating factors but additionally you might get penalized.

It’s essential strike the appropriate stability in utilizing key phrases to acquire one of the best outcomes.

Furthermore, different guidelines you should bear in mind is to not use greater than 10 focused key phrases. Don’t drive a key phrase as nicely in a sentence or paragraph. It’s essential add key phrases as naturally as doable. Bear in mind, you write for people first, then for the algorithm.

Tips on how to calculate app description key phrase density?

Figuring out key phrase density is sort of straightforward. All you should do is take the variety of occasions the goal key phrase seems in your app description and divide it by the overall variety of phrases on the web page.

When you’re not that good at math otherwise you don’t have on a regular basis on the earth to manually rely phrases and key phrases, then I’m positive you’ll be very happy to make use of an ASO device to automate issues.

Fortunately, there are lots of free instruments, which you should use to calculate the key phrase density. One in every of these instruments can be the Key phrase Density Counter of Apptweak. Right here’s a screenshot of how the counter seems like:

With this device, you may merely copy-paste the app description within the counter field. It should then rely the overall characters used. On the appropriate facet, it mechanically identifies key phrases, the variety of occasions they seem, and density.

It’s truly an awesome device, which you should use not solely that can assist you create the appropriate app description but additionally to research the app description of opponents. You possibly can then study one of the best practices of different comparable apps and apply them in your ASO course of.