Options to a Sudden Drop in App Downloads

Options to a Sudden Drop in App Downloads

Considered one of your worst nightmares as an app developer or app proprietor is to see app downloads are dropping. Simply if you suppose higher days are forward, you abruptly noticed your graph happening the hill.


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Your rapid query is, “Why?”

Why would the variety of my downloads go down? What might be the rationale? What ought to I do?

Don’t fear as we acquired you coated.

On this put up, we’ll share with you a number of the likeliest explanation why your app downloads decreased or are lowering. Not solely that, however we may even share with you some efficient options to get your app again to the competitors once more!

Number 1: Black hat practices

If it sounds unlawful and scammy, it most likely is. Black hat ASO practices shouldn’t be one thing it is best to do and even think about doing.

Mainly, black hat practices refer to numerous strategies and strategies app builders and entrepreneurs use to control app rating. These black hat strategies may result in short-term successes, however long-term detrimental penalties. In actual fact, many apps have been banned endlessly in app shops simply due to doing black hat practices.

Some rivals would use a black hat ASO approach to convey down your app. For instance, if a competitor desires to rise on high, they will merely ship folks or use bots to supply pretend dangerous critiques on your app. This after all would lower your app’s recognition and tarnish its status.

tenth answer to stop app downloads from dropping

The answer is apparent: don’t use black hat ASO strategies to extend your app downloads or defeat your rivals.

If you’re receiving lots of pretend critiques and it lowers your app downloads, you may report it to the app Store admin.

You see, there are lots of methods black hat ASO can destroy your app. So, earlier than this occurs, learn extra about how black Hat ASO works and learn to fight it.

Number 2: Change in key phrase rating

Within the app Store, key phrases are too necessary to disregard. Folks use completely different key phrases when trying to find apps. In case your app metadata has the proper key phrases, it may simply rank excessive in search outcomes.

You probably have already established a substantial presence in key phrase rating, likelihood is, you’re successfully stopping app downloads from dropping. You need to be getting lots of app downloads as increasingly folks uncover your app.

Now, think about in case your app key phrase rankings are dropping. As an alternative of you getting the primary spot in search outcomes, you find yourself within the second, third, and even within the final place. This might result in a sudden drop in your downloads.

eleventh answer to stop app downloads from dropping

If the reason for the drop in your downloads is a shift in your key phrase rating, then the answer is to enhance your key phrase rating.

The query is, “How?”

You could observe the key phrases you’re rating excessive and people key phrases that you simply purpose to get a better rating. You could have the proper record of key phrases you wish to goal and the instruments to measure your success.

In case you want to study extra, please learn our information that lists the essential components that have an effect on your app key phrase rankings. On this put up, it is best to get extra aware of how one can dramatically enhance your visibility via using the proper key phrases.

Number 3: Seasonality

In case your app downloads abruptly lower, it may have one thing to do with seasonality. For instance, some apps enhance their obtain charges throughout a particular time of the 12 months.

Consider relationship and relationship apps. These apps have a tendency to extend in recognition throughout February. How about journey or reserving apps? They have a tendency to extend in downloads throughout holidays. Throughout December, procuring apps additionally get extra fashionable as a result of individuals are shopping for items and different gadgets they don’t usually purchase throughout the remainder of the 12 months.

twelfth answer to stop app downloads from dropping

There’s not a lot you are able to do right here as a result of calls for depend upon exterior components. You possibly can’t management the seasons or time of the 12 months and keep away from app downloads from dropping throughout off-seasons.

What you are able to do although is to match the efficiency of your app for a similar months of the 12 months. In case you see a sudden spike in your obtain apps throughout December, then you may anticipate a sudden drop as nicely as soon as the month is over.

Make sure to benefit from these seasons of recognition as this the proper time so that you can get as many new customers as attainable on your app.

Carry on bettering

These are simply a number of the attainable causes app downloads are dropping. You possibly can at all times return to this record if you see a sudden and unexplained drop in your obtain charges.

Whereas a lower in your downloads is completely regular at occasions, you simply must know the rationale why. When you already know the trigger, you may higher reply and do the mandatory changes. Having the proper information provides you the proper answer.