What is popunder ads and how to make a profit on it

What is popunder ads and how to make a profit on it

New advert codecs are continuously cornering the market. The long run lies in simple channels that carry excessive site visitors volumes as shortly as doable. Popunder site visitors could have a excessive potential for cellular campaigns even in 2022. Learn what it’s and how you can make a revenue from it.



What are popunder advertisements?

Popunder advertisements are the advert kind that opens in a brand new window behind the consumer’s energetic window on a cellular or desktop gadget. How does popunder seem? Generally it’s essential to open an internet site. Generally the consumer must also click on.

There are additionally popup advertisements. This sort seems in a brand new window through the consumer’s session. This format is extra aggressive, particularly on cellular gadgets, whereas popunders are extra delicate and fewer intrusive.

Benefits and drawbacks of popunder advertisements

Earlier than launching a popunder marketing campaign it’s essential to take into consideration all the professionals and cons to be ready for surprises.


  • Popunders are the perfect format for internet online affiliate marketing newbies.

You don’t want to organize creatives in your cellular and desktop campaigns. Use solely touchdown pages to launch a marketing campaign. The training course of is simple, and you needn’t take a look at an enormous variety of variables to get knowledge for optimization.

  • Popunder advertisements are one of many most cost-effective advert codecs.
  • Pops are low cost as you pay for 1000 impressions instantly. For instance, at RichAds, minimal CPC begins from $1 in Tier 1 and from $0.5 in Tier 2 and three. Have a look at this map to know extra about GEOs you possibly can start with.
  • Popunders are proof against banner blindness.

Banners in the present day usually are not vivid because of the phenomenon referred to as banner blindness. They don’t intrude with the web site look. Additionally, popunders usually are not related to basic advertisements. That’s why they appear actually native.

  • Popunders are an ideal approach to monetize your web site.

Pop advertisements don’t spoil the looks of the web site and don’t overload your useful resource with data.

  • Popunder is customized to cellular gadgets.

If you wish to launch advertisements for mobiles solely, you possibly can simply make it. The advert community mechanically prepares advertisements for mobiles, and also you received’t must take extra actions losing your time. Furthermore, you possibly can launch separate campaigns for cellular and desktop to get totally different knowledge and analyze efficiency.


  • It could be tough to determine the target market.

Pop advertisements are appropriate for very broad classes of consumers. However in advert networks, there isn’t any concentrating on in line with pursuits, age, and many others. that permits narrowing your potential concentrating on viewers.

  • Pop advertisements rely upon browsers’ updates and advert blockers.

Browser restrictions struggle with all of the advert varieties, and pop advertisements usually are not an exception. However in the present day, you possibly can nonetheless use popunders as there isn’t any specific prohibition of it.

  • The share of bot site visitors on pop site visitors could also be excessive.

In fact, there’s a hearsay about bots on popunder site visitors. Within the internet online affiliate marketing sphere, virtually all networks have particular anti-bot filters that present 100% high quality site visitors.

How to decide on a suggestion for popunder advertisements?

Popunder is a peculiar advert kind. You probably have a slender product or enterprise, popunder will hardly work with “chilly” clients.

Put together quite simple affords by which customers ought to carry out minimal actions. Listed below are the examples of such actions:

  • subscribe;
  • depart an electronic mail;
  • obtain one thing;
  • set up an software.

There are 2 most important guidelines of constructing a revenue on popunders:

  • Excessive site visitors volumes.
  • The correct angle of method.

What issues the highest verticals on popunders, they could fluctuate from one community to a different. Traits rely upon many components, and it’s higher to ask the supervisor of the platform you’re employed with.

Prime verticals for popunders

Popunders work with many niches, and prime verticals are very dynamic. For instance, at RichAds advert community, prime verticals are Playing, Site visitors Arbitrage, Sweepstakes, Cellular Provider Content material, Antiviruses, and Cleaners.

Working from residence makes folks pay extra consideration to the safety of their computer systems. That’s why prime verticals in 2021 are antiviruses, cleaners, and VPN.

Additionally, folks began taking an curiosity in cryptocurrency as the value for bitcoin elevated just lately. Since then, the crypto vertical in internet online affiliate marketing has additionally turn into widespread.

Listed below are the highest evergreen verticals for pop site visitors:

  • Relationship,
  • Playing,
  • Betting,
  • Grownup,
  • Sweepstakes,

Promoting with popunders: what it’s best to know

There are 3 secrets and techniques to success on popunders:

  • Easy provide.
  • Quick touchdown web page.
  • Clear CTA button.

How you can launch a popunder marketing campaign and make a revenue from the beginning?

  • Check a number of touchdown pages concurrently to find out a winner.

It is advisable to select a method that can work and do it as shortly as doable to not waste your price range. A/b testing is the right scheme. Generally you too can take a look at a bundle: pre-landing web page + touchdown web page.

  • Launch separate desktop and cellular campaigns.
  • It’s a lot simpler to optimize cellular and desktop campaigns individually, that’s why we suggest launching separate campaigns for cellular and desktop. Additionally, you’ll lower your expenses as cellular and desktop site visitors have totally different prices.
  • Launch campaigns on the perfect  sources from the very begin.

Begin with the perfect sources to skim off with the perfect costs. Ask your supervisor to provide the record of such sources. At RichAds, there’s a Premium Subscribers Checklist Group within the interface. These are sources with the very best CR.

  • Use a tracker to optimize successfully.

In case your monitoring software identifies bot site visitors, use it to save lots of money and time. We suggest organising a postback as this monitoring technique permits getting as detailed and full statistics as doable.

  • Use auto optimization instruments.

Select promoting networks which have automated instruments. Optimization is a extremely time-consuming course of, particularly you probably have plenty of campaigns. Such instruments will do optimization for you and save your money and time. If you’re an skilled affiliate marketer, this tip is particularly necessary.