The Beginner’s Guide to In-App Surveys for User Feedback

The Beginner’s Guide to In-App Surveys for User Feedback

In-app surveys are a necessary instrument for gathering consumer suggestions for buyer validation and customer-driven growth. The extra you work together along with your app customers and perceive their wants, the higher you recognize what to construct and the way.


Why In-App Surveys?

Surveys assist product homeowners proactively get qualitative suggestions from their customers. One of many greatest challenges with gathering consumer suggestions is low response charges, with some survey response charges cited at 10-20% and others as little as 1-3% for cell internet surveys.

In-app surveys intention to sort out this problem by lowering friction. In-app surveys cut back the variety of steps customers must take to finish the survey and remove the necessity for customers to go away the app so as to submit their suggestions. Preserving folks in your app will increase the prospect that customers will take part within the survey, and it additionally has the additional advantage of growing customers’ time on app.

One other issue that has an impact on survey response charges is viewers concentrating on. With a customizable, in-app survey instrument like Instabug, you possibly can goal particular segments of your app customers based mostly on numerous standards, equivalent to app model, occasion completion, or different customized attributes.


Advantages of In-App Surveys

In-app surveys are versatile and their insights could be invaluable for a spread of groups, together with product, buyer success, and advertising and marketing. Survey responses might help information product growth, measure buyer satisfaction, and make clear your consumer personas.

Listed below are a few of the advantages of utilizing Instabug’s in-app surveys:

  • Get buyer validation for particular options.
  • Assist prioritize your product roadmap.
  • Determine consumer ache factors and give you concepts for brand spanking new options.
  • Collect insights concerning the consumer expertise of your app.
  • Perceive app utilization and adoption of particular options.
  • Determine sad customers, forestall churn, and enhance consumer retention.
  • Determine loyal customers and drive five-star evaluations.
  • Optimize your monetization and pricing technique.
  • Optimize your conversion charges.
  • Conduct pre-release market analysis.
  • Let your customers know that their suggestions issues.


Tricks to Increase Response Charges for In-App Surveys

With a view to make dependable conclusions about your app customers out of your surveys, you’ll want a consultant pattern of responses. The extra responses you obtain, the stronger the insights will likely be. Listed below are some suggestions to assist encourage participation.

  • Don’t immediate new customers too quickly.
  • Don’t immediate customers in the midst of finishing a process in your app.
  • Don’t immediate your customers once they have simply skilled an app occasion that may very well be thought-about unfavorable.
  • Don’t be too pushy. Instabug’s in-app surveys are exhibited to customers only a most of two instances in order that we don’t disrupt their expertise. They don’t block the app’s UI and they’re additionally simply dismissible with a downward swipe.

Ship your surveys to particular segments, or use your surveys to phase your customers. For instance:

  • Should you’re asking about your app’s procuring cart, be sure to solely ask a phase of your customers who’ve made a purchase order.
  • Ship an NPS Survey to all customers, then phase your customers based mostly on their responses. With Instabug’s NPS Surveys, Promoters are requested to fee the app within the app retailer, whereas Detractors are requested for suggestions about learn how to enhance. This catches unfavorable feedback earlier than they find yourself in app retailer evaluations and provides you an opportunity to repair any points.
  • Shorter is healthier. The longer the survey, the extra doubtless your respondents are to drop off.
  • A number of, targeted surveys despatched to related customers and unfold out over time usually tend to get increased response charges than one lengthy survey that’s despatched to your entire customers.


Instance Questions for In-App Surveys

Getting invaluable suggestions from in-app surveys takes extra than simply growing response charges and concentrating on the proper customers. You additionally must ask the proper questions. Listed below are a number of suggestions that can assist you get extra helpful solutions, some instance questions under, and extra insights on this weblog put up about what to ask beta testers.

  • Use a number of selection solutions to make it simpler on your customers to finish the survey and improve response charges.
  • Use numerical reply scales for extra exact suggestions.
  • Ask particular questions to get particular solutions.
  • Goal for unfavorable suggestions to establish your app’s weak spots.
  • Observe-up questions:
  • What’s crucial cause on your rating?
  • What’s the one factor we should always concentrate on probably the most?
  • How can we enhance?
  • …this app?
  • …our buyer assist?
  • …this new function?
  • When is the app most helpful to you? (Textual content Subject)
  • What triggers would immediate you to make use of this app/function? (Textual content Subject)
  • Did the app aid you remedy your downside/obtain your aim? (A number of Selection)
  • At which factors did you’re feeling uninterested in the sport? (Textual content Subject)
  • Which elements of the sport felt unnecessarily sophisticated? (Textual content Subject)
  • What was lacking about your avatar/character? (Textual content Subject)
  • What perform didn’t work as anticipated? (Textual content Subject)
  • How tough was this button to search out? (A number of Selection)
  • Which of the next options do you employ most? (A number of Selection)
  • Which of the next options do you employ least? (A number of Selection)
  • Which of the next new options would you most wish to have within the app? (A number of Selection)
  • How a lot would you pay for this app? (A number of Selection)
  • What number of cash would you pay for this function? (A number of Selection)


Finest Practices for In-App Survey Design

Along with asking the proper questions, there are specific do’s and don’ts that it’s best to be mindful concerning the construction of your surveys. Listed below are some greatest practices under.

  • Have a transparent goal to maintain your surveys targeted.
  • Use mutually unique multiple-choice solutions.
  • Permit “different”, “N/A”, “impartial”, and “unsure” solutions.
  • Begin with a simple query to encourage customers to proceed with the survey.
  • Ask crucial questions at the start in case customers drop off earlier than your survey ends.
  • Keep away from main questions.
  • Keep away from subjective questions (except you need subjective solutions).
  • Keep away from overly basic questions (with the exception that generally you’ll need to ask open-ended questions).


What Are Instabug’s In-App Surveys?

Person suggestions lies on the core of what we do at Instabug and we’re continuously engaged on methods to assist our clients construct higher apps by higher understanding their finish customers. Our in-app survey options just do that.

Collect qualitative suggestions about your customers and the way they expertise your app with out them ever having to go away it.

By gathering extra (and extra targeted) suggestions out of your customers, you’ll have the ability to make well-informed, data-driven choices about your app. For instance, you possibly can establish the options of your app which might be liked most or used least. You possibly can establish customers who’re probably to provide you a five-star evaluation within the app shops, or those that are probably to churn. You possibly can uncover your app’s most typical ache factors, repair them, and enhance consumer happiness.

  • No extra e-mails.
  • Reduces friction, will increase engagement.
  • Doesn’t block your app’s UI.
  • Minimal interruption of consumer stream.
  • Sensible Dismiss: Customers can swipe right down to dismiss and they are going to be reminded later. In the event that they dismiss the survey a second time, they gained’t be prompted once more.


  • Select between a darkish or mild theme to match your model’s colours.
  • Have full management over which surveys are proven to which customers and when.


The best way to Use Instabug’s In-App Survey Options

Let’s take a deep dive into learn how to maximize Instabug’s in-app surveys.

Customized Surveys

With Instabug’s Customized Surveys, you possibly can ask one or a number of questions and blend and match reply sorts.


Use this for open-ended questions, normally basic or catch-all questions like, “What would enhance your expertise with this app?”


Use this if you need customers to pick out just one reply from a listing of choices, equivalent to a numerical rating.


Ask your customers to fee your app or a side of it from 1 to five. For instance, “How would you fee your final buying expertise?”

Use this to get suggestions out of your customers with the least friction potential. This works greatest if you’re not likely involved with particulars, however you need as a lot participation as you will get.

Take it one step additional and establish these customers who replied with 5 stars, then ask them to fee your app within the app shops. Or have your buyer success crew contact these customers who replied with one star to see how one can forestall them from churning.


Use this if you need complete and detailed suggestions out of your customers.


NPS Surveys

Web Promoter Rating (NPS) Surveys aid you measure your customers’ stage of satisfaction and loyalty on a scale of 1-10.

By default, Instabug’s NPS Surveys consists of two questions, and it’s also possible to modify the wording:

  1. “How doubtless are you to suggest [App Name] to a pal or colleague?” (1-10 indicating least to probably)
  2. “How can we enhance?”

Those that reply with 9 or 10 are your “Promoters”, loyal clients who like your app sufficient to suggest it to different folks. That will help you drive five-star evaluations, we immediate these customers to evaluation your app within the app retailer.

“Detractors”, those that reply with 1-6, are usually not happy along with your app. We ask these customers the second query about learn how to enhance so as to catch unfavorable feedback earlier than they attain the app shops.

“Passives” are those that reply with 7-8. We additionally ask them the second query. We suggest that you simply goal these customers and intention to show them into promoters as rapidly as potential so as to retain them and forestall them from changing into detractors.


Survey Responses

See what number of and which of your app customers responded to your Customized Surveys, your NPS Survey scores, and every particular person reply to your entire surveys. You may as well export your survey outcomes.


Within the Instabug dashboard, you possibly can filter survey responses by timeframe, key phrase, particular consumer, or NPS rating. That is helpful if you need to establish customers who commented a couple of particular concern or if you need to phase your survey responses, as an illustration.


That will help you get an summary of your survey outcomes, we present you the distribution of responses for multiple-choice solutions and star rankings, in addition to the most typical key phrases utilized in textual content discipline solutions.

Reply to Surveys

A crucial step if you ship out surveys to your customers is to shut the consumer suggestions loop. Whether or not you’re sending NPS Surveys or Customized Surveys, it’s essential to get in contact along with your respondents to allow them to know that their suggestions was obtained, to thank them for his or her participation, or to ask for extra particulars. This strengthens your relationship along with your app customers and motivates them to interact much more.


Viewers Focusing on

At Instabug, we prioritize customizability to provide app builders probably the most management over the SDK. With opt-in surveys, you’ve the choice to outline when your surveys are proven to whom.


Outline one or many guidelines within the Instabug dashboard with default and customized situations. With focused surveys, you’ve two choices:

  1. Auto Present: Any consumer satisfying any or all the default situations you set will likely be prompted with the survey after 10 seconds.
  2. Handbook Present: Any consumer satisfying any or all the customized situations you set will likely be prompted with the survey.

These situations embody:

  • Utility Variations: Goal customers operating a particular model of your app. For instance, use this when your survey is said to a brand new function added to the most recent model of your app.
  • Person E-mails: Goal particular customers.
  • Person Attributes: Instabug means that you can add customized attributes to assist categorize customers. For instance, you possibly can add customized attributes specifying completely different pursuits. With focused surveys, you possibly can ship them solely to customers who’re inquisitive about sure subjects.
  • Occasions: Instabug means that you can add customized occasions. With focused surveys, you possibly can set off them to look after particular customized occasions. For instance, when a consumer provides gadgets to their cart after which cancels, you possibly can ship them a survey asking why they canceled.

Choose this feature if you need to have full management out of your utility’s code. Printed surveys have distinctive tokens that you need to use in your code to specify which surveys ought to be proven when. For example, you possibly can present a survey on sure pages or views.