Terrible ASO Mistakes you Need to Avoid

Terrible ASO Mistakes you Need to Avoid

You’re new to App Store Optimization and also you need to be sure to implement the precise ASO technique to make your app or recreation take off on the shops? You’ll be able to’t miss this publish! Uncover 20 ASO errors you shouldn’t do when optimizing your app or recreation.


Table of Content

Mistakes to keep away from when engaged on ASO 

Please, keep away from these errors as a lot as doable – they might damage your ASO efforts!

1. Not understanding ASO nor figuring out its significance on enterprise

First, it may appear apparent, nevertheless it’s essential to learn about App Store Optimization and to know what it means and the way it works. In just a few phrases, ASO is the method of optimizing a cell app or recreation to enhance its visibility on the app shops and to generate extra natural obtain and enhance its conversion price to cut back person acquisition prices.

ASO = site visitors + conversion + retention

Briefly, ASO has a direct impression on enterprise. There are two methods your app could be found by customers on the shops: within the Search part or within the Browse / Discover part. If Search performs an enormous position in app discovery, Browse is all the time rising with new methods carried out by Apple to find new apps. For that reason, you must focus each on key phrase optimization and optimize to look within the Discover sections of the shops.

2. Seeing ASO as search engine optimization for apps

search engine optimization and ASO will not be the identical issues. If they’re comparable, it might be a mistake to consider that they work the identical.

search engine optimization is the method of optimizing the visibility of a web site in Google Search. ASO is the method of optimizing an app and its itemizing to extend visibility, enhance conversion price (and thus downloads) and scale back person acquisition prices.

One other distinction between ASO and search engine optimization is that paid campaigns have an effect on ASO, however not on search engine optimization.

ASO and search engine optimization are linked, as you may work on search engine optimization to your itemizing to index its URL on Google Search, however they don’t seem to be the identical.

3. Leaving the standard of the product apart

It is a crucial level and also you may suppose it’s apparent however it’s actually essential to take it under consideration.

Do you know that the shops bear in mind the apps’ quantity & pace of downloads, the person engagement and retention, and even the customers evaluations within the case of Google Play, to rank them? Additionally, they are going to be much less more likely to rank and have an app that has bugs and doesn’t work nicely.

Having a very good and high quality product is essential for customers satisfaction and it may truly convey you extra natural downloads. In case your customers are glad, they may do word-of-mouth and converse nicely about your app, which may make others customers obtain the app, and so forth.

Additionally it is essential to bear in mind stuff like push notifications, inbound advertising, CRM, communication technique, app worth, and so on. to have interaction with the customers, rank larger and improve the app¡s visibility within the shops.

Lastly, it is usually essential to have an incredible product as in case your customers and evaluations are destructive, they might have a very unhealthy impression in your Conversion Price.


We hope this listing will enable you in your ASO course of and you’ll take some ideas and insights out of it to make your app develop! If you wish to continue to learn about ASO, take a look at these nice ASO ideas.