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The App Ranking is a process of marketing a mobile app which App Store Optimization is a part of.

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App Onboarding 101: 3 Tips for Creating Engaged, Informed Users
App Marketing Strategy

App Onboarding 101: 3 Tips for Creating Engaged, Informed Users

March 23, 2022

The onboarding course of is a person’s first impression of your app, and when designed appropriately, will increase the probability of profitable adoption. When a

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Apple fixed the Apple Watch unlock bug for the iPhone 13 in its latest iOS 15 update
App Marketing Strategy

Apple fixed the Apple Watch unlock bug for the iPhone 13 in its latest iOS 15 update

February 2, 2022January 21, 2022

Earlier this week, it was revealed that customers that upgraded to the iPhone 13 have been unable to make use of their Apple Watch to unlock their iPhone with

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Why NPS Is Only Half the Story
App Marketing Strategy

Why NPS Is Only Half the Story

October 28, 2021December 23, 2021

The notorious advertising and marketing indicator-NPS, the Web Promoter Rating, is about to usher in its twentieth anniversary. In 2003, Reichheld, Bain & Firm, and

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