In an effort to capitalize on our ever-shrinking consideration spans, Netflix goes the way in which of TikTok, including a brand new brief video clip characteristic to its app. The brand new “Youngsters Clips” characteristic is aimed particularly at kids and can characteristic content material from children’ reveals and films on the platform.
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In line with a brand new report from Bloomberg, Netflix will begin rolling out this new characteristic to its iOS app someday this week. There isn’t any point out of plans for this characteristic on Android gadgets, however it’s going to doubtless be coming sooner or later, so long as Youngsters Clips is profitable on iOS.
Netflix’s new characteristic will work equally to a TikTok feed, the place brief movies are delivered to you nearly constantly. With Youngsters Clips, the content material delivered can be clips from childrens’ reveals which might be out there on the platform, an try to attract extra customers to the large library of children’ content material on the platform.
From what we are able to inform, the characteristic will work fairly equally to the Quick Laughs characteristic that Netflix examined earlier this 12 months. Youngsters will mainly have the ability to hop on the app and scroll by clips from fashionable Netflix reveals.
One distinction within the new Youngsters Clips characteristic is that the entire clips can be delivered in panorama mode, as a substitute of portrait, exhibiting the content material the identical manner it seems when watching the present or film.
With the addition of those brief, video clip options, not solely can Netflix draw extra customers to the unique content material that it produces with fascinating and thrilling clips, however it will probably additionally capitalize on the entire pleasure surrounding short-form video platforms like TikTok and YouTube Shorts.
I wouldn’t be shocked if Netflix begins placing extra sources into options like this for the entire content material on its platform.