Necessities for app previews on Apple App Store

Necessities for app previews on Apple App Store

Like Google Play Store, Apple doesn’t require a video in your app Store itemizing. However as they spotlight that app previews are “key in serving to customers uncover and study your app,” you must positively put some deal with it.


Table of Content

Most important app video necessities of Apple App Store

Hereby we spotlight an important points of your app video for the iOS app Store.

  • App previews might solely use captured footage of the app itself.
  • Movies are auto-playing, due to this fact embrace straightforward to learn textual content. It may additionally occur that an individual will miss the primary seconds of your video so make the content material straightforward to observe.
  • Video will be max 30 seconds. In any other case, it gained’t get uploaded to App Store
  • There’s a guide (usually highlighted as subjective) overview course of.
  • Use the second or third app preview for highlighting extra options that customers may not learn about.
  • Your content material have to be applicable for ages 4+.
  • Don’t overlay animated palms simulating gestures.
  • Use native decisionas an alternative of zooming in.
  • Do not embrace pricing on video. It is already in your app Storeproduct web page.
  • For options which can be solely obtainable via in-app buy or a subscription, you need to disclose this. Disclaimer copywill be included inside the footage or ultimately body.
  • Take into account overlaying audio {and professional} voiceover actors.
  • Do not forget to pick out a nice poster bodythat additionally matches along with your app screenshots. It will be proven at any time when the app preview would not present (capabilities as video thumbnail).
  • Use app previews for Apple Pre-order in an effort to showcase your app (as customers can not but obtain it).
  • App Previews will be proven inside your Apple Search Advertisements– an effective way to enhance your paid consumer acquisition.
  • You possibly can solely add an app preview when your app standing is editablein app Store Due to this fact, in the event you for instance need to change your poster body, you’ll should submit a brand new app model to be reviewed once more.

App Preview sizes

iOS app previews are device-specific, so you might want to create movies with 3 resolutions:

  • One video for iPhone 5, 6 (Plus), 7 (Plus), and eight (Plus) – 1080×1920 for portrait orientation or 1920×1080 for panorama orientation;
  • One other one for iPhone X (Max) – 886×1920 or 1920×886 decision;
  • One for iPad (Professional) – 1200×1600 or 1600×1200 decision.