How to Increase User Engagement with Mobile App Gamification

How to Increase User Engagement with Mobile App Gamification

Because the cellular app market continues to develop quickly, it’s turning into more and more tough for app builders and organizations to distinguish themselves from their opponents and seize market share. Particularly, the marketplace for video streaming and OTT functions, whereas operated by important gamers, is already oversaturated. Whereas most of those apps are geared toward Millennials and Technology Z, it’s this viewers that tends to get uninterested in issues. In consequence, these apps should supply customers one thing thrilling and difficult to maintain them continuously engaged, and cellular app gamification is without doubt one of the best strategies of person engagement.



We will simply discover examples of gamification all through our each day {and professional} lives. For instance, lecturers reward college students with stickers or retail shops providing prospects rewards applications that allow them to get a free product after a set quantity of purchases. The truth that gamification is so ingrained in our each day lives makes it a compelling engagement methodology for cellular OTT apps.

With such an energetic person base, it’s no shock that video games stay far forward of different Apple App Retailer classes in 2021. Particularly, 21.53 % of the most well-liked Apple App Retailer classes in March 2021 belong to the gaming class, adopted by enterprise, which is just 10.11 %.

Subsequently, it’s comprehensible why many different forms of apps are actively dedicating sources to introducing gamification parts and gaming options (i.e., badges, rewards, factors, scoreboards, inside foreign money, ranges, and so forth.) to their apps.


To implement gamification in your app, you should begin with the design parts after which proceed with the cellular app gamification workflow. The everyday design parts embody


Why Is Cellular App Gamification Necessary?

Earlier than you resolve so as to add gamification parts to your OTT app, you’d need to study which advantages cellular app gamification will deliver to your enterprise and the way it may help you enhance person engagement.

Cellular app gamification works as a result of it has the ability to set off numerous human feelings. A 1998 research by Matthias Koepp, a neurology professor on the College Faculty London Queen Sq. Institute of Neurology, discovered that as grownup gamers progressed by means of a online game and encountered extra advanced challenges, their brains launched extra dopamine. Based mostly on this, it’s secure to conclude that if gaming parts related to people who can be present in a online game, for instance, are utilized to a  non-gaming cellular app, the same impact of getting customers’ brains launch dopamine would happen. In consequence, they need to work together with the gamified app longer to get extra achievements and benefit from the feeling of accomplishment.

Moreover, right here’s how cellular app gamification can affect and inspire folks:

  • It awakens curiosity. Curiosity helps to encourage customers, to allow them to transfer ahead and get extra rewards.
  • It fosters competitors. Scoreboards with the achievements of different customers encourage the gamers to perform extra and evaluate their outcomes with others.
  • It creates a way of management. Nobody likes to be compelled to do one thing. That’s the reason the vital function of gamification is to offer the customers management and resolve which milestone they’ll full subsequent.


We will have a look at Netflix for instance with the choose-your-own-adventure episode “Bandersnatch” of the sequence Black Mirror the place viewers are requested to select between two decisions as they undergo the episode, then management over how the plot unfolds. This ends in a number of “endings” and plenty of story paths ensuing from tens of millions of distinctive permutations. So as to add much more gamification parts,  Netflix included a countdown timer to make sure viewers resolve inside a sure interval. In line with Netflix, greater than 90 % of viewers engaged with the “select your personal journey” story from the very first choice.


How Do You Gamify An App?

To implement gamification in your app, you should begin with the design parts after which proceed with the cellular app gamification workflow. The everyday design parts embody:

  • Badges: These are a visible illustration of customers’ achievements, which point out their efficiency throughout the app. For instance, some health apps like Peloton introduce badges to assist encourage and inspire folks to work out collectively. With Peloton, customers can take a “trip” with others they’re related with on Peloton to realize the next badges: Dynamic Duo (trip with one different individual out of your listing), Three’s Firm (3), Pack (4), Squad (5), Flock (10), Swarm(20+).
  • Ranges. These are the components of the sport world. With every stage, the complexity of the sport will increase, difficult the person to get additional. The Netflix instance above would fall into this class, as the alternatives customers have been offered with extra ethically advanced selections.
  • Efficiency charts present how the participant carried out in comparison with their earlier outcomes and observe their data.
  • Factors: These are fundamental rewards that the person will get for his or her accomplishments as they progress throughout the recreation.
  • Scoreboards: These are lists with participant rankings that assist to outline who performs finest in a particular exercise. Not like efficiency charts that present the efficiency of 1 person inside a particular interval, a scoreboard exhibits the efficiency in regards to the efficiency of others.
  • In-game foreign money: That is the technique of “cost” for game-related advantages — additional lives, for instance. This aspect works finest for stay sports activities streaming apps the place on-line sports activities betting could also be concerned. The person can get this foreign money as a reward for particular accomplishments or as a each day bonus.


Efficiently implementing cellular app gamification parts into your app requires extra than simply design and growth. To make sure the gamification parts you implement really have interaction and assist to retain extra customers:

  • Take into accout the issue that must be solved with gamification. For instance, the app will not be getting the specified stage of conversion. We suggest that you simply implement the gaming parts and align these parts along with your company targets.
  • Incorporate social parts. Probably the most exceptional function of gamification is its capability to drive teams of individuals collectively in collaboration and socializing. The gamified app must be designed in a manner that encourages and rewards social networking.
  • Hold every part easy. Cellular app gamification is all about enjoyable and ease in order that the person intuitively understands at which stage they at the moment are and what they need to do subsequent. Your process right here is to stroll the person by means of every step easily and transparently.
  • Develop an easy-to-use reward system. As an alternative of promising One Huge Reward on the finish of the sport, break it down into smaller chunks and supply small rewards upon the completion of every piece.

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