How to do efficient review management for mobile app

How to do efficient review management for mobile app

Evaluation administration is among the important actions for bettering your cell app score and growing customers’ belief.

With our newest launch, we launched evaluation tagging in . We perceive the significance of evaluation administration and, much more, how essential it’s to have an environment friendly course of for it.


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As you already know, in  you cannot solely instantly reply to customers’ critiques but in addition get notified about new app critiques. We’ve got prolonged our app evaluation options, and now you can use tags to categorize consumer suggestions. It means now you can extra simply analyze critiques and react to consumer suggestions and market traits sooner.

This text will stroll you thru the primary advantages of ‘s newest characteristic addition, evaluation tags. We are going to present you the right way to profit from it to make your evaluation administration course of extra environment friendly.

How essential are app retailer scores and critiques?

There isn’t any doubt that scores and critiques are important. Your common app’s star score is an important metric for customers, your product group, and the shop’s algorithm.

Folks depend on scores & critiques as social proof that they’re downloading a high-quality app. In different phrases, it is one of many decision-making elements for app retailer customers: whether or not they need to or mustn’t obtain an app. Increased scores will encourage extra folks to obtain and use your product, whereas decrease scores will result in the alternative motivation. Customers would unlikely strive an app with a decrease score when they should determine between two in any other case related merchandise. As well as, detrimental suggestions can even harm your model repute.

The identical goes for the shops themselves. Google Play and App Retailer will much less seemingly promote an app with a low star score just because they care about showcasing high-quality apps to customers. In different phrases, a low star score alerts to the algorithm that customers will not be comfortable along with your in-app expertise, and in consequence, your visibility within the shops will probably be restricted. Low star score apps will trigger fewer probabilities of getting featured or reaching excessive key phrase rankings.

Google Play moreover provides to filter apps based mostly on a score of 4.0 and 4.5 stars or larger, respectively, within the search perform. It’s but one more reason why scores & evaluation administration can have such a substantial impression, as a star score under 4 may result in a drastic lack of visibility.

From an app writer facet, the evaluation part is a superb supply of suggestions that comes instantly from the consumer base. Analyzing consumer critiques can uncover essential product enchancment insights and helps to determine characteristic requests, bugs, and UX issues.

To sum up, Scores and Evaluations play an important function with regards to succeeding within the Google Play and App Retailer. They are going to affect your Conversion Charges in addition to your ASO efforts.

The best way to enhance scores & critiques?

All app entrepreneurs and builders purpose to get a excessive star score within the Google Play and Apple App Retailer. In case your app has a excessive score, not solely customers will probably be extra prone to obtain the app, but in addition the app shops will probably be extra prone to favor it and provides your app extra visibility. However the right way to get there?

Reply critiques recurrently and use templates to avoid wasting time

Ensure you interact along with your customers by answering their suggestions. It can present that you just care about their opinion. In different phrases, it’s your second to persuade them that it may be price altering the score to a greater one. Keep in mind that customers have the choice to alter their score, so why not use it to indicate them it is price it?

In case you are restricted in assets, attempt to give attention to the critiques with 1-3 star scores first. Ideally, you’ll be able to reply all critiques, together with 4 and 5-star critiques, and thereby attempt to construct a loyal group.

When answering critiques, bear in mind to:

  • Provide options for the issues of your consumer base
  • Replace your evaluation reply as soon as a bug is mounted
  • Analyze critiques and report them to your product group
  • Deal with 1-3 star scores first, ideally, reply all of them
  • Reply critiques within the native language if attainable


Doing this may improve the probability that customers will change their score to a greater one. Moreover, you’ll purpose for a loyal group, as different customers can even see your earlier evaluation replies.

It sounds fairly easy, nevertheless, evaluation administration is a time-consuming job.  is right here that will help you to spice up the effectivity of your evaluation administration course of by utilizing evaluation templates. Now you can choose between some predefined templates or create your individual evaluation templates. The final one will assist you to to maintain your model’s voice and tone aligned.


App evaluation templates. Supply: .

On the similar time, localization performs an important function in app development. It’s not restricted to metadata and creatives but in addition considers evaluation administration. Ideally, you design your evaluation replies to be within the native language as customers are extra happy to obtain responses of their mom tongue.

In , you’ll be able to create evaluation template folders per language. Moreover, you’ll be able to translate critiques from any language to English with one click on. It makes it simpler for group managers to work with critiques throughout totally different markets.

NEW: Categorize consumer suggestions and report points on time

Answering critiques is one a part of the evaluation administration course of, however one other essential facet is what you do with all of the collected suggestions. It may be a difficult job to maintain an summary of all of the suggestions that your app is receiving.

From an app writer facet, the evaluation part is a superb supply of suggestions that comes instantly from the consumer base. Analyzing consumer critiques can uncover essential product enchancment insights and helps to determine characteristic requests, bugs, and UX issues.

That is why it’s important to construction your consumer’s suggestions analyzes. With , you’ll be able to filter your critiques extra effectively to deal with essentially the most important ones first. Moreover, you’ll be able to examine how app critiques differ amongst nations, time durations, and app variations.


Evaluation administration at . Supply: .

Along with that, we’re comfortable to announce our model new evaluation tags performance.

Now you’ll be able to create tags for every type of suggestions your app receives. The tag performance will assist you to categorize all of the suggestions and construction it in the way in which it makes essentially the most sense for you, in an effort to shortly and sooner report it to your group.

Helpful tags to get began may very well be:

  • Characteristic Requests
  • Bugs
  • UX Enhancements
  • Constructive Suggestions


App evaluation tagging administration. Supply: .

The tags you utilize can range relying in your inside processes and set-up. That is why we go away it open to you to call it, and construction it so you’ll be able to work greatest with it.


Evaluation overview dashboard. Supply: .

Let’s assume you have got observed in your critiques that customers ask for a brand new characteristic. You tagged all of these requests accordingly, after which upon getting launched it, you can simply come again to the devoted tag and see directly look all of the critiques that requested for it. On this case, it is possible for you to to tell your consumer base quick in regards to the new replace.

In addition to answering critiques from Google Play and Apple App Retailer by  instantly and getting notified about new critiques, now you can use tags to categorize consumer suggestions. This manner, it is possible for you to to:

  • Construction your app critiques based mostly on the several types of suggestions your app is receiving
  • Report points on time to your group
  • Inform your consumer base about new characteristic releases and bug fixes sooner
  • Export all critiques as a CSV, together with tags, nation, score, and extra.


Get notified if you obtain new critiques & react to consumer suggestions sooner 

Upon getting created your construction for categorizing your critiques, it will likely be simpler to reply shortly to current incoming critiques. However how will you simply maintain the overview? Nicely, you might be only one click on away. Go to stories in  and get notified for each new evaluation you obtain.


Create stories at  to get notifications.

Reply the evaluation instantly out of your  account and put appropriate tag to it. So it will likely be simpler so that you can perceive which matters have been essentially the most repeated. If an pressing challenge pops up, you’ll be able to share it instantly along with your group by way of the sharing performance.


You may also create stories based mostly on these tagged, categorized Evaluations and simply export them from  to share along with your product group.