How to choose countries to promote App Store search

How to choose countries to promote App Store search

To find out which nations to decide on for natural promotion, it’s essential to take into account:

1. Market measurement. Estimate how a lot natural visitors your market has in complete.
2. Competitors. Learn the way sturdy your rivals are.
3. Natural progress potential. Decide if you happen to can obtain natural progress in a sure area of interest.

The idea for this evaluation is the meditation app Meditopia and 6 of its rivals in 15 nations. The picture under reveals a part of the evaluation.


Table of Content

Step 1: Consider inner app metrics

Let’s consider the interior metrics to grasp if our app is presently being promoted successfully.

  • Impressions (variety of impressions for search requests);
  • App items (variety of installs);
  • Whole ranked key phrases (the full variety of phrases for which the app is ranked);
  • App Items/Impressions (conversion charge: the ratio of installs to app impressions).

All of those metrics could be measured. To get correct knowledge in your app, combine the ASO Dashboard instrument with App Retailer Join.

ASO Dashboard will provide help to acquire the next indicators in a single desk: Impressions, App Items, and App Items/Impressions for any interval and nation.

The Natural Report reveals the full variety of phrases for which the app is ranked.

We evaluate this knowledge with the info of rivals. Indicators in inexperienced are greater for our app. Indicators in pink are greater for our rivals.

We evaluate our app’s conversion charge with the CVR Benchmark for the class Well being & Health.

You will discover the conversion charges for every app class for any month within the free CVR Benchmark instrument.

We found that our app shouldn’t be receiving visitors in Malaysia and Singapore. Within the USA, Australia, Russia, Korea, and Japan, app conversion charges are greater than these of rivals. Because of this we’re already efficiently shifting up within the search. Whereas in different nations the conversion charge is decrease or equal to these of rivals.

Step 2: Estimate market measurement

Within the second step, we’re going to assess the potential market measurement in your app.

For this, let’s analyze the next indicators:

  • Semantic core measurement (semantic core measurement for apps in a given area of interest);
  • Day by day Impressions per thirty days (the variety of every day impressions per search request per thirty days in a given area of interest);
  • Apple Search Adverts availability (Apple Search Adverts availability in a rustic);
  • iOS lively gadgets (lively iOS gadgets in a particular nation).

We’ll evaluate the symptoms and discover markets which can be the best to enter and get natural visitors in.

Semantic core measurement contains all search requests for which the app can obtain visitors in a given area of interest. Construct your app’s semantic core and see what number of search requests you get. Learn how to do that.

To see Day by day Impressions per thirty days, you’ll be able to take a look at the search historical past and add up the every day totals over 30 days. For a simplified evaluation, multiply the Day by day Impressions rating by 30.

Here’s what we acquired for the Meditopia app:

Market measurement estimation

We found that the US has the most important variety of queries for which our app can rank. Customers additionally search apps for these queries greater than 3 million instances per thirty days. Additionally, our app has nice potential in Japan, Canada, Russia, and the UK.

Step 3: Analyze rivals

We imagine these two indicators present the natural promotion of our rivals:

  • Ranked Key phrases (the variety of key phrases for which the competitor is ranked);
  • Estimated Downloads (approximate variety of installs).

This knowledge could be assessed utilizing the Natural Report instrument.

We additionally evaluate our rivals’ installs to our personal. Indicators in inexperienced are greater for our app.

Within the USA, UK, Canada, and Australia, we beat our rivals each within the variety of installs and the variety of key phrases for which the app is ranked.

Step 4: Assess the potential for our app’s natural progress

It is very important decide whether or not our app can develop in a particular nation. For this, we consider the next indicators:

  • Coefficient (the amount of visitors that our app can take)
  • Estimated month-to-month downloads potential.

To ascertain our app’s progress potential, we subtract our rivals’ installs from the full installs. This manner, we learn how many installs we are able to get.

The coefficient is ready independently by a specialist. When deciding on the coefficient, you will need to keep in mind the variety of impressions for search requests and app installs of prime rivals. Based mostly on this knowledge, the specialist can estimate how huge a market share the app can take.

For instance, we discovered that within the US, our app can get 10% of the market, whereas in France and Germany it’s 60%.

Step 5: Test app localization

It’s simpler to grasp these markets for which the app has already been tailored. So, examine which nations you will have already translated your app for.

You additionally want to think about which localizations the App Retailer has in a particular nation. The extra localizations, the extra key phrases we are able to use.

At this stage, we discovered that in Russia and Spain we will use three localizations directly, which suggests that we’ll have extra alternatives for natural progress. Our app shouldn’t be but localized for Portugal, Brazil, Malaysia, Korea, or Singapore. To enter these markets, it’s essential to localize the app interface.

You possibly can view localizations for all nations within the App Retailer utilizing the free App Retailer Localization desk.

Step 6: Make remaining predictions

Within the final step, you will need to take inventory and predict your app’s progress. This ought to be based mostly on the next parameters:

  • Normal progress potential (basic potential for natural progress);
  • Set up progress potential;
  • CVR potential;
  • Product localization is required.

Earlier than analyzing these parameters and their knowledge, as soon as once more analyze all of the earlier indicators.

For instance, we marked the nations the place the app has the chance to develop and decided during which nations we have to work on CVR and app localization. Essentially the most appropriate nations for promotion are the USA, the UK, Canada, and Australia. Whereas in Japan and Russia we’ve no potential for progress.

So, with the assistance of our framework, you’ll be able to analyze the primary indicators of the market and be taught in regards to the potential for app’s natural progress.