Relying on the person circumstances together with an app’s enterprise mannequin, the variety of installs per marketing campaign, advert spend, distribution throughout channels, variety of campaigns in whole and the general potential to determine alerts of significance with 24 hours, it’s right down to the entrepreneurs and builders to find out which knowledge sources are most reliable and which indicators from each knowledge sources would possibly correlate. If a correlation can’t be seen instantly, that is trigger to dig into the info additional.
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Contemplating the entire limitations that exist, We presently recommends utilizing side-by-side reporting by way of our Automate function. With a variety of SKAdNetwork-related KPIs (conversion, income, and occasions), you may construct complete reviews for SKAdNetwork campaigns and leverage the templates to see the knowledge side-by-side together with your attribution knowledge. This allows you to evaluate iOS marketing campaign knowledge from each sources in a straightforward to handle tabular report.
Protecting the info units cut up is one of the simplest ways ahead for making certain accuracy. Nonetheless, if deduplication and the merging of ATT stage and SKAdNetwork knowledge is the path you and your group select to take, we do nonetheless have you ever lined. We give shoppers management over their deduplication efforts as a part of our dedication to offering 100% transparency and our SDK attribution real-time callbacks allow you to set off an identifiable occasion that you may leverage inside your conversion worth configuration. For extra info, attain out to your contact particular person.