How Boost Uses Personalization to Increase Retention by 5X

How Boost Uses Personalization to Increase Retention by 5X

Backed by the Axiata Group, Enhance is one in every of Malaysia’s fastest-growing e-wallet gamers. They launched in 2017 with a mission to revolutionize the best way Malaysians transact and have empowered each retailers and clients with the benefit and safety of cashless transactions.



With Enhance Enterprise, retailers are outfitted to obtain funds and handle money stream in only one place. Along with simpler enterprise transactions, Enhance Enterprise additionally helps with enterprise visibility and safety towards counterfeit foreign money.



Enhance has seen 50% progress within the variety of customers over the previous 12 months, together with a constant multi-fold improve within the Gross Transaction Worth (GTV) prior to now 2 years. This improve in customers gave rise to an entire new problem: how do you have interaction and retain clients over the long-term? With an unlimited consumer base of seven million clients, monitoring each consumer habits and advertising and marketing ROI grew to become more and more troublesome. Partaking customers in a customized method throughout channels is at all times a high precedence for the advertising and marketing group at Enhance.



Enhance began utilizing CleverTap to research their consumer knowledge at a granular degree and create micro-segments, permitting them to optimize communications to particular consumer teams. They’re now in a position to see how clients reply to their campaigns, and use that perception to repeatedly enhance personalization and concentrating on. They’ll simply monitor the metrics which might be essential to their success: engagement charges, open charges, view charges, click on charges, conversion charges, and uninstall charges.


Actionable Analytics

Utilizing cohort evaluation, the Enhance group identifies vital developments amongst totally different consumer teams over time. This helps them work in direction of bettering their buyer expertise, and in the long term, enhance each consumer engagement and retention.


Omnichannel Messaging

With a mix of in-app messages, push notifications, and emails, Enhance engages with its shoppers in a private and contextual method. Each channel is used for a particular function: in-app messages assist them drive consciousness and publicity for his or her most lively customers, whereas push notifications and emails encourage motion from customers who haven’t been lively on the app.


Individualization at Scale

As personalization is a crucial a part of their buyer expertise, Enhance makes use of suggestions to assist them discover significant connections of their knowledge and speed up product discovery for his or her clients, which in flip boosts engagement charges and buyer lifetime worth (CLTV).

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