Earlier than 2014, discovering a superb restaurant in Metro Manila was a frightening process on account of unreliable data on the web and dated reserving methods. Booky was launched as a digital phonebook and restaurant reserving app that would perform even with out the web. Over time, they added a weblog and commenced offering profitable reductions for customers on the platform.
The platform has since developed to develop into a key participant in meals, retail, ecommerce, and way of life within the Philippines, partnering with over 4,000 institutions throughout the nation and netting over one million customers.
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As their person base grew and providers diversified, they discovered it troublesome to scale with their present advertising and marketing automation associate. They confronted limitations within the variety of automated journeys they might create and had been unable to speak with customers at each stage of the shopper journey. As an illustration, as soon as a person signed up on the platform and commenced the free trial, they weren’t capable of create different automated journeys for conditions the place the person made a purchase order or if their membership was about to run out.
As an app that was created to enhance the on a regular basis lifetime of its customers, they wished a platform for powering e mail and cellular engagement campaigns to maximise development. So, in October 2019, they left their earlier automation associate and onboarded with CleverTap.
The Booky group additionally wanted an intervention to resuscitate their area well being and amp up their open charges that dropped by 50% on account of an faulty e mail blast.
With CleverTap, the group at Booky obtained deliverability consultations that included month-to-month stories in addition to IP heat up and configuration. Together with utilizing Google postmaster to search out methods to enhance their e mail content material, the improved onboarding course of helped Booky study finest practices to optimize e mail deliverability. These interventions revamped their area well being and IP repute. And with superior A/B testing, Booky might make data-driven selections to ship the very best model of their campaigns and higher have interaction with their prospects.
E-mail Add On
E-mail advertising and marketing is understood to ship the best ROI. To create efficient campaigns, Booky makes use of the Superior E-mail add-on which helps them create hyper-personalized messages, automate testing, and coordinate cross-channel campaigns.
Combining the options of CleverTap together with their location information associate, Booky reaches out to customers at varied cases of the lifecycle with a sequence of Journey campaigns — as soon as they’ve signed in, after their membership or free trial has expired, and if they’re nearing expiration. They’ll additionally ship reminders to customers when they’re close to a location they’ve redeemed gives from up to now.
By constructing a wealthy person profile that captures granular insights like their final subscriptions, Booky orchestrates efficient upselling campaigns. As an illustration, many customers start utilizing the platform with a promo code that gives them a 3-month free trial of Booky Prime. Booky gives these customers a reduced value to transform them into paying prospects.
Utilizing varied messaging channels like push, in-app, and e mail, together with personalizing and localizing their messages, Booky creates related campaigns that provide customized reductions to customers.
Cohorts assist Booky observe and analyze the efficiency of all their person journeys, offering them with actionable insights into how they will tweak their campaigns to enhance person retention.