App Optimization – Seasonality

App Optimization – Seasonality

The vacation season is approaching, and because the days develop shorter it’s time to take into consideration optimizing apps for every approaching vacation. Halloween is simply across the nook, but it surely isn’t too late to use some tried and true finest practices for this spooky celebration.

To get a head begin, now can be a good time to think about optimization methods for Thanksgiving, Chanuka, and Christmas! From seasonal icons and screenshots, to fashionable key phrases and metadata, there are quite a few alternatives to optimize an app retailer itemizing for the vacations. Learn on to be taught extra about what methods have traditionally confirmed to be efficient.

Halloween – Artistic

Throughout seasonal occasions a standard apply for apps is updating their creatives to replicate the vacations. Similar to shops altering their decor, updating an app’s creatives for seasonality is a crucial trick when tapping into tendencies.

Halloween is developing, and plenty of apps and video games on the iOS App Retailer and Google Play Retailer have up to date their icons and screenshots with spooky imagery. There are frequent finest practices when making use of seasonal imagery, which could be seen within the common apps beneath:

The apps pictured above carried out the most typical design change on the subject of vacation imagery, in that their composition and structure has remained practically the identical. Adjustments utilized to every app’s icon embrace including a Jack o’Lantern and adjusting the coloring to replicate the spooky season. It can be crucial that an icon carries over recognizable branding when optimizing for various seasons, as this can possible mitigate any lack of visibility that could be tied to the app’s branding.

Moreover, it’s useful to run assessments on totally different creatives to find out how they influence conversion earlier than going stay with the modifications. Whereas it’s a bit late to begin testing Halloween themed imagery, now can be a very good time to begin operating A/B assessments on optimizations for the approaching holidays. Worry not although: going stay with Halloween targeted creatives for the subsequent week shouldn’t negatively influence general efficiency, and customers could be delighted by the deal with.

Halloween – Metadata

Alongside optimizing creatives, some sorts of apps would profit from up to date metadata that capitalizes on search behaviour. Focusing on Halloween-focused key phrases within the key phrase financial institution or front-facing metadata will help an app be discovered by customers looking for apps with costumes, decorations, or enjoyable occasions.

Some apps may host Halloween-themed occasions, corresponding to video games and social networking apps. With Apple’s In-app Occasions set to begin rolling out quickly, builders ought to look into selling their Halloween occasions. Together with particulars in regards to the Halloween occasions within the description, promo textual content, or brief description can profit the app, as curious customers can test metadata and see what enjoyable options or well timed occasions can be found.

As a bonus, some apps that select to use a Halloween replace have the possibility to get featured on the app shops. The iOS App Retailer and the Google Play Retailer publish curated lists of apps, often with an editorial part, and getting a spot right here can present a wonderful increase in visibility.

Winter Holidays

As winter begins closing in, the vacation season actually ramps up. Following Halloween, the subsequent main vacation is Thanksgiving, then Black Friday and Cyber Monday begin the frenzy of vacation procuring earlier than Chanukah and Christmas.

There are a number of sorts of apps that can profit from optimizing for Thanksgiving. Thanksgiving is all about sharing meals with household, so many customers will probably be enthusiastic about recipes for such fare as vacation ham, turkey, and stuffing. Recipe apps can begin focusing on Thanksgiving key phrases in mid-November so they are going to be listed by the large day.

The frenzy of the vacation procuring season begins simply as Thanksgiving ends. Every kind of procuring apps, whether or not for on-line orders or brick-and-mortars, gear up for Black Friday and Cyber Monday. Calling out offers and financial savings in metadata will help these apps found on queries like “Greatest Cyber Monday Offers”, which in flip will increase gross sales and downloads.

As soon as all the offers have been snagged and other people have picked out the right presents for his or her family members, the holidays of sharing start. Chanukah comes simply after Thanksgiving, and there’s alternative to optimize for family-focused actions. As households take break day of labor to spend time collectively, group based mostly video games corresponding to trivia and film streaming apps will probably be a preferred go-to.

Lastly, because the 12 months wanes Christmas will deliver households and pals collectively within the spirit of giving. Youngsters will probably be taking break day from faculty, and many individuals will probably be getting model new units as presents. As new video games and consoles are launched, cellular video games on the app shops will wish to be certain that their metadata is optimized to stay aggressive. That is the place App Retailer Optimization software program is extraordinarily useful, because it takes the guesswork out of what’s trending.


The final three months of the calendar 12 months are extraordinarily aggressive on the subject of the cellular app business. From Halloween by Christmas, there’s ample alternative to capitalize on seasonal tendencies within the type of inventive updates and focused key phrases. Whereas it’s excellent to begin planning your technique as early as doable, it isn’t too late to optimize apps for Halloween. By following finest practices and understanding your viewers, it’s spooky how a lot visibility can enhance.