In June 2021, Apple introduced that iOS 15 would carry new alternatives to gather efficiency knowledge from apps utilizing the SKAdNetwork (SKAN) – builders can now get a replica of the successful report again by putting the NSAdvertisingAttributionReportEndpoint into the app’s listing to get a replica of the successful backport. With full transparency of your complete backhaul throughout all advertising channels, builders can adapt their methods for the brand new SKAdNetwork period and optimize UA in real-time.
So why is that this so ground-breaking? Beneath Apple’s ATT framework, entry to cross-app knowledge is restricted. Builders can find out about their advertising efficiency by means of postbacks which can be anonymized utilizing mechanisms like privateness thresholds and anonymization timers. Since postback knowledge now offers a very powerful insights into your app’s advertising efficiency, extracting as a lot data from it as doable is essential to proceed analyzing and optimizing your UA exercise.
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- 6 ways to optimize UA with iOS 15 SKAdNetwork
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For instance, common SKAN lets any developer working their UA combine a easy endpoint to gather, confirm, and analyze postbacks – saving you the technical problem of constructing a devoted endpoint from scratch. Right here we share 6 methods to optimize your UA with iOS 15’s SKAdNetwork.
1. Analyze SKAN adoption for every UA channel
Your aim is to run campaigns on channels which have 100% SKAN adoption – that manner, you’re in a position to precisely analyze efficiency and maximize postback knowledge. To try this, you’ll want to constantly be checking on adoption charges by monitoring the amount of postbacks throughout UA channels and the share of voice on every – a low quantity of postbacks signifies an absence of readiness for SKAN. In case you determine any lagging UA channels, get in contact with them to grasp and resolve points.
Your aim is to run campaigns on channels which have 100% SKAN adoption – that manner, you’re in a position to precisely analyze efficiency and maximize postback knowledge.
2. Know the SKAN model every channel is working
With every new model of SKAN, builders get better insights and capabilities – that’s why it’s necessary in your UA channels to remain updated. For instance, model 2.2 of SKAN lets you see view-through attribution (VTA) data per channel. In case you see {that a} channel is working beneath 2.2, they technically can’t provide this useful knowledge, which can make optimization harder.
3. Analysis privateness thresholds
Conversion worth and supply app are important values in analyzing and optimizing your UA efficiency. Apple utilized a mechanism generally known as a “privateness threshold” to guard the anonymity of the info, so you’ll want to meet this threshold to obtain the values.
It’s necessary to determine the channels not assembly the privateness threshold and make selections accordingly that allow you to have a most understanding of your campaigns’ efficiency. To take action, take a look at the proportion of postbacks in every channel that doesn’t embrace conversion values or supply apps.
4. Visualize tendencies and reporting
For the primary time ever, Apple enables you to see the place your customers are coming from throughout all of your UA channels. Utilizing ironSource, you may filter this postback knowledge into quite a lot of granular breakdowns, like date, supply app, and conversion values, after which visualize these knowledge factors with simply digestible charts and graphs. With this data at your fingertips, it’s simpler to optimize campaigns and construct out your UA technique.
5. Export uncooked knowledge
The power to export the info is a part of the bigger dedication to transparency that the brand new SKAN setting offers to builders. You possibly can export knowledge straight repeatedly and use it to again up necessary data as you troubleshoot a problem or share efficiency metrics and insights amongst your group to remain in sync.
6. Ahead your knowledge to your individual BI-stack and MMP
Totally different SKAN options provide distinct advantages for optimizing UA – selecting only one endpoint to obtain successful postback knowledge may imply lacking out on a bonus. So select an endpoint that allows you to ahead knowledge to all of the related events, like your MMP and BI-stack. This ensures you may proceed to trace and confirm UA efficiency internally and throughout a number of companions, with out having to pick out only one as your endpoint and threat dropping the advantages that different options provide.
Methods to get began with common SKAN reporting from ironSource
Wish to begin making the most of these 6 capabilities of SKAN? Choose ironSource as your endpoint. Right here’s easy methods to do it:
- Choose information.plist within the undertaking navigator in Xcode
- Click on the add (+) button subsequent to a key within the property listing editor – press return
- Sort the important thing title: NSAdvertisingAttributionReportEndpoint
- Select “string” from the pop-up menu within the Sort column
Take full benefit of the transparency that the iOS 15 replace offers with an answer that removes the operational overhead out of your plate and allows you to optimize UA efficiency in real-time.
