For this a part of the report we’ve chosen among the apps with extra downloads in Spain within the “Procuring” class. We’ve then analyzed which have been the ASO on-metadata components the place the apps utilized modifications for 2021 Black Friday. To start with we are able to foresay that in Google Play Retailer the apps have made way more modifications than within the Apple App Retailer, most likely attributable to the truth that it’s simpler since there’s no want for an app replace to make modifications within the retailer itemizing.
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Within the case of the Apple App Retailer, as talked about earlier than, there are much less apps which have made modifications, 8 out of 13 versus 11 out of 13 in Google Play Retailer. Nevertheless, we can not overlook the truth that some might replace their app on Black Friday on the final minute. It’s pretty clear that the truth that Google Play makes it simpler for builders to replace the shop listings, helps them put in place these methods extra steadily than within the Apple App retailer.
Versus what occurs in Google Play Retailer, within the Apple App Retailer the visible asset which has had essentially the most modifications this Black Friday has been the icon. It has been modified on 6 of the 13 apps analyzed: SHEIN, AliExpress, Idealo, JD Sports activities, ROMWE y Shopee ES. We’ve additionally seen that extra apps have made modifications on this component than final 12 months, when solely 3 apps did it. Screenshots within the Apple App Retailer have been modified by 5 of the 13 analyzed apps: SHEIN, AliExpress, Idealo, Romwe and Shopee ES whereas the Video asset was not modified by any of the 13 apps. This 12 months the app of El Corte Inglés has not labored on the seasonal ASO for this Black Friday marketing campaign.
Relating to the textual content components we’ve seen that solely Shopee ES has included the key phrase “Black Friday” in its App Identify, which is essentially the most related ASO component. AliExpress did this too however within the Subtitle subject whereas for the Lengthy Description solely Shopee ES features a textual content which makes reference to Black Friday offers. For the Promo Textual content and What’s New fields the apps which made some references to the Black Friday marketing campaign have been: Zalando, FNAC, Shopee ES, SHEIN, AliExpress and ROMWE.