How often you should post on social media

How often you should post on social media

With many companies shifting on-line, social networks have develop into key instruments for model promotion. 69% of entrepreneurs
use them to create a model identification, 52% to spice up visitors, and 40% to foster gross sales. For profitable advertising, it’s necessary to remain in fixed contact along with your viewers. However what number of social media posts per day must you publish to develop your model? Learn on to study the perfect posting frequency for various social networks.

Why it is advisable to publish constantly

Social media success elements in content material high quality and consistency. Listed here are the principle the explanation why posting usually issues:

  1. Reap the benefits of the algorithms.Fb, Instagram, LinkedIn, and YouTube use algorithms that favor manufacturers who publish usually. Consistency will encourage social networks to indicate your posts to the general public extra usually.
  2. Enhance engagement.Should you publish usually, readers will sit up for your posts. Use Google Analytics or HubSpot to study when your viewers is energetic and discover the perfect posting instances.
  3. Make it simpler. A very good content material plan saves time. Should you schedule publications upfront, it’s going to take much less time than for those who manually add posts daily.
  4. Keep on customers’ minds.The extra usually followers see your publications of their feeds, the longer they keep in mind you. When the necessity arises, they are going to be extra possible to consider your model.

How usually it is best to publish on social networks

The following step is to determine your superb social media posting frequency. As each social community has its personal options, your technique might change for every website. Learn on to study the perfect practices for numerous social platforms.


How usually ought to a enterprise publish on Fb? Professional suggestions range from one publish day by day to 3 to 5 posts weekly. The Fb algorithm prioritizes content material from associates and relations in customers’ feeds, so it may be difficult to achieve potential shoppers.

Alternatively, posting an excessive amount of content material might result in unfollows and reduce your web page engagement. What number of Fb posts per day is simply too many? HubSpot analysis revealed that two or extra posts per day will solely overwhelm prospects and gained’t enable you entice a wider viewers.

Nevertheless, if your organization measurement exceeds 10,000 subscribers, posting greater than as soon as per day might generate the next variety of clicks, whereas smaller organizations can expertise elevated engagement by posting one to 5 instances per thirty days.

So, when deciding what number of instances to publish on Fb, proceed out of your viewers measurement and take into account your alternatives for creating content material.


Professional views differ as to what number of instances to publish on Instagram per day. Proceed out of your viewers’s expectations and the perfect practices inside your area of interest, which might vary from two to 3 posts per week to at least one to 2 Instagram posts per day.

When you have a formidable content material financial institution and are questioning what number of Instagram posts a day you possibly can safely publish, go together with three publications, as extra frequent posting can lower your engagement. Additionally, attempt to discover the perfect posting time, which, on common is between 10 AM and three PM.

So, when contemplating how usually to publish on Instagram, begin with one publish per day and proper your content material plan relying in your viewers’s suggestions.


Making ready video content material is time-consuming, so it could be arduous to publish on YouTube incessantly. Here’s what consultants advocate:

  • Joseph Hogue, the voice behind “My Work From Dwelling Cash”, believes that posting greater than twice per week offers viewers a daily portion of content material with out overloading them.
  • Alan Spicer, a YouTube licensed skilled, states that releasing day by day movies is the most suitable choice for those who can present content material with out sacrificing high quality.
  • Dexxter Clark, a social media skilled, ran an experiment and located that posting as soon as per week generated probably the most engagement, whereas sharing movies day by day generated solely a 25% subscriber increase, and posting 3 times per week didn’t lead to any vital modifications.

Posting time must also be factored in. Thus, Thursdays and Fridays between 12 AM and three PM is taken into account the finest time body for sharing new movies. Mondays and Tuesdays don’t often generate as a lot engagement.

So, how usually must you publish on YouTube? Begin by importing one video per week and improve the frequency you probably have sufficient content material to share.


A survey confirmed that visitors progress relies on posting frequency. Sharing pins a couple of instances per week introduced probably the most spectacular outcomes, whereas periodic bursts in addition to posting over 10 pins a day wasn’t that efficient. Now, the Pinterest algorithm prioritizes new pins, so entrepreneurs stopped sharing 30 posts per day as they merely don’t have that a lot recent content material.

Dependence of visitors progress on posting frequency on Pinterest.

Nevertheless, some bloggers nonetheless publish quite incessantly. For instance, Louise Myers, a well-liked graphic designer, shares about 5 pins per day, with one to 3 posts being her day by day minimal.

So, how usually must you publish on social media like Pinterest? Start with one pin per day and improve the quantity you probably have sufficient materials to share.


Tweets have a quite quick timespan by way of engagement (15-20 minutes on common). Provided that, the extra usually you publish, the longer you’ll maintain your followers’ consideration. Some consultants advocate sharing 15 Tweets day by day. Essentially the most well-known Twitter accounts publish 23 instances day by day on common. Nevertheless, customers’ exercise often falls after the third tweet.

Dependence of engagement on the variety of day by day tweets.

So, how usually ought to I publish on Twitter? Should you don’t wish to overwhelm followers with content material or don’t have that a lot information to unfold, proceed from one to 3 tweets per day.


TikTok is a comparatively new platform and there are totally different opinions on what number of social media posts per day to publish. Begin from one to 3 movies per day to foster your model promotion and improve to 4 to 5 movies per day you probably have sufficient materials to share.

So, how usually must you publish movies on TikTok? Begin by posting as soon as per day. Should you really feel that you are able to do extra, why not attempt to share extra movies along with your viewers and see what their response is?


LinkedIn is usually a B2B advertising platform, so publish high quality exhibits your competence and prevails over posting frequency. Typically, sharing content material as soon as per day is greater than sufficient for model promotion, however posting twice per week can be a standard apply. Take note of the perfect time to share posts, which is taken into account to be between 10 AM and 11 AM.

So, how usually ought to companies publish on social media like LinkedIn? A naked minimal is twice per week. Should you can publish extra usually, then hold posting as soon as day by day.

Tailor posting frequency to your model

The perfect practices range extensively, so to create the suitable method in your model, take into account the next ideas:

  1. Outline your objectives.Understanding what you want to obtain (model recognition, gross sales, or buyer loyalty) will assist assess your efficiency and modify your method.
  2. Keep in contact along with your viewers.Spare a while to get in contact along with your followers. Reply to their feedback in your profile and likewise see what they publish on their accounts. Attempt to be immediate, as 79% of customers anticipate receiving replies from firms throughout the identical day.
  3. Consider options of every social channel.Create a technique that can assist leverage the particularities of every community.

How usually ought to I publish on social networks in 2021

Social networking websites are necessary communication channels between companies and customers. By constantly sharing content material, you possibly can keep in contact with followers and stay on the prime of their minds. Every social community has its personal finest posting frequency, however all platforms prioritize high quality over amount. Discovering the suitable stability is the important thing to success.