A number of app niches, corresponding to health, get critically impacted by seasonal tendencies. Different classes, like retail, are influenced by tendencies typically. Let’s discover out how one can leverage seasonality to get extra app downloads.
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Distinction Between Developments and Seasonality
There’s a small distinction between a pattern and one thing seasonal. A seasonal impact is a pattern that occurs yearly on the identical time. Whereas a pattern, by itself, is determined by what is occurring in society and modifications individuals’s preferences.
Right here’s an instance.
A big seasonal pattern is the health and wellness kick that everybody will get into originally of the yr on account of new yr resolutions.
A pattern, typically, is the revival of 90s trend that’s presently taking place now. One other pattern the app trade skilled a pair years in the past was the moment rise of hyper informal video games.
App Store Optimization for Developments and Seasonality
One of the best ways to maintain up with tendencies and seasonality is to combine it into your App Store Optimization technique. You need to replace your key phrases and likewise app Store itemizing visuals with the intention to replicate upcoming tendencies and seasons.
Updating Key phrases to Mirror Developments and Seasonality
We’re going to make use of the health app, Sweat by Kayla. As talked about above, health turns into an enormous subject through the New Yr season. Many health apps will take this chance to spice up downloads by pushing out extra advertising and marketing campaigns. Sweat undoubtedly didn’t underestimate this.
They up to date their app Store itemizing to incorporate key phrases that talked about the brand new yr and health resolutions.
Updating Visuals to Mirror Developments and Seasonality
Apart from key phrases, you must also think about updating your app Store itemizing visuals for tendencies and seasonality. Staying updated with present occasions can be an element.
The Sweat app is pushing their free trial proper now as a result of Covid-19 is inflicting individuals to remain house and social distance. Additionally they launched extra at-home and condominium pleasant exercises and spotlight this within the up to date screenshots.
As well as, many individuals prefer to see apps celebrating holidays. This technique works extraordinarily properly for video games. You’ll be able to implement a vacation themed app icon and app screenshots. However, it doesn’t cease there. You can too introduce new options or objects in your recreation that correlate to the vacation. Folks will like the good shock and share it with their buddies.
Retaining Observe of Boosts in App Downloads
To verify in case your App Store Optimization updates for tendencies and seasonality are working, observe your app metrics. This contains impressions, Store views, downloads, and income.
App Store and Google Play will characteristic apps that align with upcoming seasons and holidays. Updating your app based on seasonality could get your app featured, boosting downloads and income.
